We are focused on establishing AssuredPartners as a leading player in the UK and wider European market, with an ambitious and exciting growth strategy.

Our experienced team take a very hands-on approach to driving growth and is actively involved in all new acquisitions. We make decisions quickly and act on them fast.

Until recently, independent insurance companies prioritised cost reduction, policy retention and optimising their existing client base. However, growth and innovation are now at the forefront of the market’s future.

With acquisitions, AssuredPartners offers something different. We want our business leaders to be entrepreneurs and continue showing that entrepreneurial spirit long after joining the AP family.

Our expansion across the UK & Ireland underscores our unwavering pursuit of excellence and innovation in the insurance industry, while further solidifying our position as a trusted partner for individuals and businesses alike.

Innovation and Growth

Retained Autonomy

We want the businesses we acquire to retain the identity, the spark and the DNA that has made them so successful. The business will be encouraged to maintain the uniqueness that made it the right fit for us in the first place.

Supported Growth

The key word here is supported. Whether through additional acquisitions, hiring new talent or entering a new market, we have built our own UK business based on a measured approach and will extend the same courtesy to the companies with which we partner.

Structure For Growth

All deals are different, but we like simple acquisition structures. We prefer to acquire the whole business and with cash, which means no shares in a holding company out of your control. By keeping our acquisitions separate, your success will be inextricably linked to the success of your company, while taking advantage of the wider group opportunities.

Shared Resources

The group is responsible for placing in excess of £350m worth of premium into the UK market every year. This means that insurers often offer us improved terms and we are listened to when we talk.

People

We understand that the HR, Finance and Operational functions impose a significant time and cost burden on independent brokers. Our scale allows us to take a share of that burden centrally, thus freeing you up to spend more time with your clients.

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